Caesars to open a five-star resort in Hainan
Casino and hotel operator Caesars Entertainment Corp is expected to invest approximately £325 million in a 1,000-room resort in Hainan as it looks to capitalise on rising tourism in emerging markets.
The five-star Caesars Palace Longmu Bay in Hainan will provide a foundation for Caesars’ expansion throughout the Asia Pacific region.
Caesars’ chief executive officer Gary Loveman said “this is the first step in the development of our Caesars brand in China,” adding that India was also being considered for future developments.
The Hainan resort will focus on F&B with celebrity and Michelin star-rated chefs, as well as offering Las Vegas-style shows at two Colosseum entertainment venues.
It is due to open in 2014 and will be the first of 25 resorts planned for development in China over the next five years.
The company owes its reputation to gambling but is building on its known brand name to create a chain of resorts in non-gaming destinations in Asia.
The project will be managed by Caesars Global Life, a non-gaming division created to develop and manage branded luxury hotels, residences, retail and entertainment destinations.